World Association of News Publishers


Added Value Advertising

Added Value Advertising

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  • For non-members: 150 EUR
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Summary

Newspapers are under pressure to deliver results for advertisers more than ever before. They need to demonstrate that their medium works harder and faster than other media. And they need to augment their advertising packages with complementary services such as events, sales promotion, leaflets, direct marketing, to bring the advertiser ever greater value and results.


Date:
2003-03-14
Language:
English
Type:
SFN Report
Number:
2.2
Author:
Shaping the Future of the Newspaper

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-03-02 17:58

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