Zaandam, The Netherlands (March 17, 2011) – WoodWing Software (www.woodwing.com [1]), a leading supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced today that the U.S. media and marketing company Meredith Corporation (www.meredith.com [2]) launched three of its most popular titles – Better Homes and Gardens, Fitness and Parents – on the iPad using WoodWing’s Tablet Publishing Solution. Meredith Corporation is the leading media and marketing company serving American women.
From delicious recipes and innovative decorating applications to workout videos and co-play opportunities, all three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues. The tablet editions stretch the media experience, providing fresh, rich digital content that deepens and expands the consumers’ experiences with the brands they love and trust.
The tablet edition of Better Homes and Gardens, the largest commercial magazine in the United States, offers a color-swap application letting the readers tap to see the featured room in different hues. Animated before-and-after floor plans walk users through clever space solutions and room arrangements. Fitness captivates its readers by workout videos, including step-by-step instructions for exercises, and the routines can be viewed in their entirety or as individual moves. With its Playroom section, Parents allows parents and children to explore a virtual playroom together and browse new toys, DVDs, calendar listings and more. Parents also offers a video cover with interactive text plus an age-by-age guide instead of a table of contents.
“Our goal is to provide our audience with content that matters, delivered in an immersive and interactive digital experience,” says Liz Schimel, EVP, Consumer Relationship Management and Digital Media for Meredith’s National Media Group. “With WoodWing´s Tablet Publishing Solution, we were able to implement our high standards very efficiently.”
Integrated e-commerce features
All three digital magazines offer e-commerce features linking from within the apps to online shopping platforms like the Better Homes and Gardens Store, Apple’s App Store, and others allowing the readers to buy products featured in the tablet magazines.
Efficient multi-platform tablet publishing
After starting on the iPad, Meredith also plans to offer the three magazines on other tablet platforms such as Android. With its multi-screen support, WoodWing’s Tablet Publishing Solution enables publishers to easily create content for various devices with different screen sizes, resolutions and aspect ratios, using a single InDesign layout. This greatly simplifies the production and minimizes overhead when creating content for different devices. With the support of iOS, Android 2.2 and 3.0, webOS and HTML5, WoodWing enables newspaper, magazine and corporate publishers to provide their audiences with the best possible media experience – regardless of the platform.
“The stunning feature-rich apps of Meredith Corporation are a clear showcase of the kind of experience a skilled team can create with our Tablet Publishing Solution,” said Shawn Duffy, Managing Director of WoodWing USA. “We are delighted that Meredith Corporation has chosen our solution, and we’ll make sure they can reach out to customers on any tablet platform efficiently through our multi-platform support.”
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com [2]) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More and American Baby – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners. According to the Advertising Industry Reports (AIR) survey of over 1,500 agency and marketing professionals, Meredith is the nation’s “Highest Rated Media Company.”
About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com [1]. WoodWing is on Twitter at http://twitter.com/woodwingsoft [3].
