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Enfocus and WoodWing team up to further streamline media production workflows

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Enfocus and WoodWing team up to further streamline media production workflows

Article ID:

13357

WoodWing joins Enfocus Crossroads community as Application Partner; Enfocus becomes WoodWing Authorized Technology Partner

Gent, Belgium, May 20, 2011 – Enfocus announces today that it cooperates with WoodWing, a leading software supplier of innovative cross-media publishing solutions. As part of the partnership, WoodWing joins the growing Enfocus Crossroads community as Application Partner, while Enfocus becomes a WoodWing Authorized Technology Partner. Together, the companies will offer enhanced integration between Enfocus Switch and WoodWing Enterprise 7 – enabling publishers to further automate and streamline their media production processes.

Established in 2000, WoodWing’s roots lie in print publishing. Today the company offers innovative, easy-to-use software solutions that enable publishers to build highly efficient workflows in a cross-media publishing environment. WoodWing´s solutions are used by the full spectrum of publishers – from newspaper and magazine to book and corporate – for the publication of media-rich content to the full range of media channels. These include print, online and mobile devices such as smart phones and tablets. Openness is the cornerstone of the company’s strategy and was a key factor behind the new partnership with Enfocus.

“An open architecture, the use of open standards and the resulting high flexibility are essential characteristics of WoodWing Enterprise, our cross-media publishing system,” says Hans Janssen, CEO of WoodWing Software. “This openness enables our customers to integrate specialized applications from our Technology Partners and to build a best-of-breed solution that’s the most cost-effective and efficient for their business. The close integration of Enterprise and Enfocus Switch is a good example of the success of this strategy and its value for WoodWing customers.”

"WoodWing is a leading software supplier to the publishing industry. With WoodWing joining the Crossroads community, publishers will now be able to make a big step towards full automation," says Fabian Prudhomme, Vice President Enfocus. "Switch automates the delivery of assets to WoodWing Enterprise and supports the processing of the final content from Enterprise to a multitude of output channels. This allows publishers to focus on more value added tasks. During the WoodWing Xperience event from May 24-25 in Amsterdam, attendees will be the first to see our enhanced integration between the upcoming Switch 10 and WoodWing Enterprise 7.”

The backbone of any publishing process
WoodWing's Enterprise is a versatile cross-media publishing system for the creation and production of print, online and mobile publications. At the heart of the system is the Enterprise server, the backbone of multi-channel publishing processes. On top sits Content Station, the content management application, which enables content producers, editors, photographers and managers to perform their daily tasks, from content planning to final publication to multiple channels – all from within one user-friendly interface.

Full integration delivers even more automation
With the enhanced integration of Enfocus Switch and WoodWing Enterprise, publishers are now able automate even more of their media production processes. Reception, sorting, processing and routing of assets can now be fully automated by Switch. The processed assets, including metadata such as brand, category, issue and status can also be uploaded into Enterprise automatically.

Enfocus Switch can also be used to adapt assets. For example, Switch can download a high resolution CMYK image from Enterprise, resize it to the appropriate resolution and convert it to an RGB image. The modified image is then simply uploaded back into Enterprise as a new asset.

Switch also integrates with numerous other Crossroads partner applications, providing publishers a complete, feature-rich, streamlined workflow. A print-ready PDF file, for example, can be downloaded from Enterprise using Switch and then routed to an appropriate application for automated preflighting, ink optimization, proofing, imposition and final delivery to the RIP for plate output.

For publishers, Switch offers a visual way of connecting and building the workflow – as well as controlling it. Users save both time and money on building, debugging, and on the daily monitoring of the workflow. Workflows can be further enhanced through scripting, changes to metadata or any kind of advanced manipulation of files.

Community making automation with Switch more accessible
Established in 2007, the Enfocus Crossroads community provides a pool of expertise and resources to make automation with Enfocus Switch more accessible to users in the printing and publishing industries. The community brings together Enfocus Switch users, Application Partners who offer solutions which integrate with Enfocus Switch, and Integrator Partners who can assist with more complex integration projects.

The Crossroads web portal, which supports the community, hosts a user forum and partner blogs to encourage interaction between all the members. It’s also the place where Switch users will find all relevant information on the applications that integrate with Switch. Together with a whole library of Switch flows ready for download and import in Switch, users get started more efficiently. The community provides Crossroads partners with the necessary means and visibility to promote their integration with Switch. Partners can also make their applications available as a trial through the website, www.crossroads-world.com.

About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com.

About Enfocus
Enfocus provides modular and affordable tools safeguarding job quality and enabling automation throughout the complete production chain. Innovative solutions improve communication between design and production while enhancing productivity and predictability through automation of routine tasks.
Step-by-step deployment dramatically increases added value without forcing users to completely rethink their way of doing business. Well-known brands include Instant PDF, PitStop and Switch.
Enfocus is a business unit of EskoArtwork and has its headquarters in Gent, Belgium.

About EskoArtwork
EskoArtwork is a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing. Its products and services help customers raise productivity, reduce time-to-market, lower costs and expand business.
EskoArtwork employs around 1050 people worldwide. Its global sales and support organization covers Europe, the Americas and the Asia Pacific and is completed by a network of distribution partners in more than 45 countries.
EskoArtwork is headquartered in Gent, Belgium, and has R&D and manufacturing facilities in five European countries, the United States, China and India. The consolidated full year financials ended for 2010 with revenue of EUR 184.1 million.


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Michael Spinner-Just's picture

Michael Spinner-Just

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2011-05-23 10:12

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