World Association of News Publishers

Atex Advertising launches support for broadcast ads

Atex Advertising launches support for broadcast ads

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Reading, UK, 09.02.11 —Atex Advertising now offers full support for booking and managing broadcast ads. This latest enhancement to the Atex Advertising solution helps media companies generate new revenue through comprehensive cross-media packages that include print, online, mobile, radio and TV ads.

With Atex Advertising, media companies can improve efficiency by handling all ad types in a single order using a browser-based application. Users now have the ability to create, assign, and manage content for broadcast spots. Atex Advertising also offers a complete solution for broadcast traffic planning and crowding control, including an accounts receivable module to handle all advertiser billing. Atex Advertising is built upon a Service Oriented Architectures (SOA) that enables real-time, seamless integration with leading production systems in the broadcast industry.

“As a media company that operates across print, digital, and broadcast channels, it’s important to have one advertising solution that covers all of our outlets,” said Sören Andersson, Norrköpings Tidningar. “Atex allows us to do that and for our customers it’s made buying ads much easier. All the information is in one place so even if they’ve booked an ad in multiple products we can present them with one invoice with all the information on it.”

“At Atex we strive to help companies grow their advertising business with tools to generate new revenue, simplify workflows and decrease operating costs,” said Donna Beasley Atex Advertising Global Product Manager. “With the ability to manage broadcast ads, Atex Advertising offers a complete end-to-end advertising solution, one that customers can use to manage their entire business.”

For more information, please visit the Atex website

About Atex

Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.



Michael Spinner-Just's picture

Michael Spinner-Just


2011-02-10 10:21

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